What’s new
Every change to the app and the Chrome extension, newest first.
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Step one takes you straight to Meta's export page
The first of the three steps above the drop panel — "Download your data export from Meta" — is now a link, so on a computer you go straight to the right screen instead of hunting through four levels of Instagram settings. It opens in a new tab, so this page stays where it is. On a phone it stays plain text on purpose: that address opens a cut-down mobile web page for something you are far more likely to be doing in the Instagram app already in your hand.
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Try the sorting board before you upload anything
The front page now carries a working version of the screen you get after importing, filled with twelve made-up accounts. Drag them between Keep, Unsure and Unfollow, click anyone's initials to pick them out, tick a heading to take a whole column, or narrow one down to just the people who follow you and never got followed back. Pressing the pink Unfollow button explains what you would need to do it for real. It needs a mouse, so it only appears on a computer.
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The site always loads over a secure connection
Typing the address without the https bit used to leave you on an unencrypted page. Every visit is now moved to the secure one before anything loads.
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The front page spells out the three steps
Get your export from Meta, drop the zip in, add the extension — the three things to do now sit next to the drop box in plain numbers, and the extension step links straight to it. The three counts moved up beside them onto a yellow block.
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The rest of the site now looks like the app
Privacy, contact and this page were left over from an older design and read like a different website. They now wear the same type, logo and layout as everything else.
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Links to the site now show a proper preview card
Sharing a BulkUnfollow link in a message or a post now shows a branded preview instead of a stray illustration.
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The extension is on the Chrome Web Store
Installing is one click from the store now, instead of downloading a zip and turning on developer mode. Anyone who installed the zip version should switch, because zip installs never update themselves.
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Removing followers works again after an Instagram change
Instagram changed how the followers link on a profile works, which stopped the extension from opening your followers list. It now finds the link the way a person would — by reading it.
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Pick several accounts and move them in one go
Click anyone's initials to select them, tick a column heading to select all of it, then move the lot to Keep, Not sure or Unfollow in a single action. One undo puts the whole batch back.
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Decide about people who follow you but you never followed back
A question when the board opens asks where those accounts should start, every column can filter down to just them, and one button moves them all at once. The tooltip is honest about what the export can and cannot tell you: it shows who follows you, never who has been looking.
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Copy any of your lists, not just the unfollow one
The copy button now asks which list you want — Keep, Not sure, Unfollow, or every card.
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A tidier extension panel
Settings moved behind a menu, the status line sits at the top, and there is a button straight back to the website. First-time installers get a welcome screen that explains where to start.
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Change the pace without stopping the run
The gap between actions and the daily limit can now be adjusted while the extension is working, instead of only before it starts.
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The clearest cases come first
Keep leads with the accounts you engage with most and Unfollow leads with the deadest follows, so the top of each column is where the easy decisions are.
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Your sorting survives closing the tab
Progress is saved in your own browser as you work, and the front page offers to pick up where you left off. Nothing is uploaded — and one button deletes it again.
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Unfollow someone and remove them as a follower too
Unfollowing a mutual leaves them still following you. A checkbox at the handoff makes it a clean break in both directions.
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Download a record of everything that was done
The extension exports a spreadsheet of every account unfollowed, removed or skipped, with dates, so the record is yours to keep.
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A clear end to the day, and an optional fresh start
When the daily limit is reached the extension says so plainly instead of going quiet, and it can start again by itself the next day if you want it to. It never restarts by itself after Instagram objects — that stays your decision.
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Paste in your own list of accounts
You can hand the extension a list of usernames directly, or copy the current one out, without going through the web app.
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A heads-up if you still have accounts in Not sure
Pressing Unfollow with accounts left undecided now asks first. Nothing in Not sure is ever handed over.
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Report something that looks wrong
A link in the app and in the extension panel goes straight to us when something misbehaves.
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A contact form that reaches a person
Mail goes to us directly, with no third-party form service in between.
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The unfollow count now includes removals
The number on the button counted only unfollows, so it read lower than the work you had actually queued up.
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Instagram opens in an ordinary tab
The extension used to pin the tab it works in, which shuffled everyone's tab bar. It doesn't any more.
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The app is the front page
You drop your export on bulkunfollow.com itself now, rather than finding your way to a separate page first.
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The Chrome extension that does the unfollowing
It works through a side panel you can leave open, unfollows one account at a time with a randomised pause between each, stops at a daily limit you set, and stops immediately if Instagram objects. It never asks for your password.
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A setup problem no longer throws away your list
If the extension couldn't work out your username it used to clear everything. Now it asks, and treats the problem as a pause rather than a verdict.
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Every suggestion shows its reasoning
Each account gets a score out of 100 with the reasons listed — who follows you back, who you have liked, commented on or messaged, and how recently. Anyone who follows you back can never be suggested for unfollowing.
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BulkUnfollow reads your Instagram export in your own browser
Drop in the data export Meta gives you and get a sorted view of everyone you follow — who doesn't follow back, who you never engage with, who you have messaged. The file is opened in your browser tab and never uploaded anywhere.